The Ecommerce PPC Growth System
Are you sick of working with PPC managers that just don’t get your business? Are you tired of the promises and false hope of results? Could improved and more frequent communication drastically improve your overall experience? Look no further, we can help. Having worked with hundreds of ecommerce businesses across dozens of industries, we know how to help ecommerce businesses like yours grow FAST. Our Ecommerce PPC Growth System was made specifically to help companies just like yours take your business and revenues to that next level, and beyond.
Are you ready to grow your Ecommerce business?
Consistent, Scalable Revenue Generation
Growing the revenue for your ecommerce store with Google Ads can be challenging for even the most experienced professionals. You tell us what your goals are and we’ll diligently work towards them. Look at some of the results our clients have experienced recently.
Who Do We Work With?
Who We Help
Established Ecommerce Brands
Subscription Product Retailers
Startups – $0-$5k/mo Ad Spend
Established Companies – $5k-$50k/mo Ad Spend
Enterprise Companies – $50k+/mo Ad Spend
What Do We Do?
Our paid search strategy helps companies of all shapes and sizes grow via Google Ads & Bing Ads. With paid search you have full control over what keywords trigger your ads and can structure your campaigns for profitability from the very beginning. By using robust negative keyword lists, industry leading bid strategies, and ideal campaign structures we help our clients consistently succeed via this powerful channel.
Product Category Campaigns
Dynamic Search Ads
Product Specific Campaigns
Wholesale & Bulk Campaigns
Google Shopping is Google’s shopping comparison engine. By giving retailers of all shapes and sizes the ability to submit custom tailored product feeds the playing field has been effectively leveled. It is now possible for small and medium sized retailers to compete side-by-side with the larger retailers in many different ways.
Google & Bing Shopping
Robust Negative Keyword Funneling
ROAS Based Bid Adjustments
Product Ratings Strategy
Product Feed Management
If you’re running an eCommerce shop online you know just how important your Product Data is when it comes sales. What you may not know is just how big of a role your Product Data plays in the profitability of your Google Shopping campaigns. If you really want knock it out of the park with Shopping, the Product Data Feed submitted to Google & Bing needs to be optimized with extreme attention to detail.
Data Quality Analysis
Product Disapproval Troubleshooting
Feed Suspension Avoidance
We Work With Any Platform
Remarketing strategy should always be focused on from the very beginning of your adventure into paid advertising. With the proper Audiences setup and the correct targeting, you can ensure that if your customers are ever searching for the products or services your company offers, you will be the first in line. We take remarketing strategy very seriously and utilize a number of different mediums to take advantage of remarketing audiences:
Paid Search Ads
Dynamic Remarketing Ads
In-Depth Competitor Research
Working with Rungs is your competitors worst nightmare. Our strategies and tactics are built on identifying where the gaps are in the market and to do that we do significant competitor research. By knowing where your company and your competitors stand against each other we can identify your market positioning which can have a dramatic impact on revenue generation.
Dynamic, Real-time Reporting
We utilize Google Data Studio to provide transparent, dynamic, and accurate reporting to all of our clients. Our custom reporting offerings 16 data packed pages that you and your team can peel through to see just how your campaigns are performing. The reports provided to you and your team can be accessed anytime, anywhere. The report will only contain real data from your Google Ads, Google Analytics, and Bing Ads accounts so you can 100% trust the authenticity of data in the report.
Unparalleled Level of Communication
The days of emails or calls going unanswered are over.
24 hour response time, Guaranteed. (but we always go faster!)
Organized communication process produces better long term results.
We ask the right questions to help your business grow.
We get tasks done when we say we’ll get them done.
What To Expect: First 90 Days
Onboarding & Initial Setup:
Before any work on your account begins we perform a rigorous onboarding process and data gathering exercise. Once we have everything we need from the knowledge transfer, we will begin initial campaign builds.
Analysis & Refinement:
During the first several weeks of the new campaigns being active we will be making may adjustments based on the data we acquire. This will establish the foundation we can build upon.
Continued Analysis & New Tests:
At this time we may add new campaigns and start to see solid patterns in the data that we can utilize to make sound business decisions.
In this step we will continually optimize bid adjustments, pause poor performing keywords, and further reduce wasted spend to increase ROAS and overall profitability..
Account Level Optimizations:
This is typically when we will implement account level adjustments such as in-depth ad schedule adjustments.
90 Day Review:
At the 90 day mark we will review everything that has worked, notify you of what has not, and provide budget recommendations if necessary to continue scaling the account.
The 3 Channel Ecommerce Growth System
Conversion & Revenue Tracking Setup
Google Analytics Data Import
Conversion & Revenue Tracking Setup
Google Analytics Sync
Pixel Setup & Optimization
Ecommerce Audiences Setup
Dynamic Product Ads
Ready to Talk? Call Us Now
Unfortunately, we do not. Our White Label PPC Management service is designed to provide initial and ongoing management for your clients. With our systems and processes this works out best for you and your clients over the short and long term.
The majority of the agencies that we work with up-charge between 20% – 200% on top of what we charge them. You can obviously find the sweet spot based on your business, level of additional services offered by your agency, and your clients business.
Google Ads can work for virtually any type of business with the right budget and a competitive product/service offering. Your client will need to have a converting website for Google Ads to have the greatest impact. Currently we do not make changes to your clients websites to optimize for conversions.
Based on your desired level of service with our PPC services and ad spend under our management, our monthly rates range from less than $1,000 to more than $30,000.
Request your account review to schedule your opportunity analysis to have Rungs identify how your account can be grown to new heights.
We send out weekly updates with monthly reports focused on what we’ve learned, analysis, and expected performance over the next month. Our PPC management team will also provide you with regular updates as new developments, wins, and potential issues arise.
Absolutely! Our PPC management team has deep rooted expertise in all things Shopping on Google Ads & Bing Ads. From analyzing your product data, optimizing and crafting your product feed, troubleshooting your Google & Bing Merchant Accounts, to providing top-of-class Shopping ad strategy based on your particular business.
Yes, to a degree. As a company we do incorporate automation in certain areas to prevent wasted or excessive spend in our client’s accounts or for optimization. We use specific rule sets that are based on your specific needs and goals such as ROAS targets, CPA targets, and the like.
This is not to be confused with default Target ROAS or Target CPA bidding strategies in Google’s platform. We do NOT use these strategies as we follow the belief that the more control we have over the data, the more money we can make you as a company.
While we provide email updates weekly with reporting updates, your PPC management team will be reachable by email with a 24 hour response time, guaranteed, during normal normal business hours. We also schedule in-depth status updates for you and your team on a monthly basis, but based on your level of service needed this can can be upgraded under certain circumstances.
This is an area where we can provide assistance. Having worked with hundreds of different types of businesses with many different goals our team will assist you in the process. By digging into your business and your profit margins we will be able to help formulate a strategy to both create goals and achieve them.
Unlike most agencies out there we have a very specific goal in mind for our clients. Success. Whether that comes from our direct efforts, our recommendations to you, or even turning you away to another vendor, our intention and mission is always to help your company succeed. Transparency is a big deal for us and with that in mind we will tell you if things are not going as planned. Sometimes companies are not quite ready for the services we offer, but we can help by pointing them in the right direction.
If there are opportunities for your account to grow we will bring them to light as soon as we notice them. By constantly looking for new opportunities we are always looking ahead at the next steps for your business.
Absolutely. Google & Bing Shopping campaigns are only as effective as the product feeds submitted. If there are critical issues in the feed your Shopping campaigns will suffer. We offer product feed consulting for all clients free of charge and full product feed management as an add on service.
Absolutely! We currently work with all English speaking companies in the United States, Canada, United Kingdom, and Australia. We can run English ads in other countries as well based on your company goals and needs. We also specialize in setting up Google Shopping feeds in different countries using different currency conversions. Reach out for more information as every situation is unique.
Rungs can assist you and your clients with setting up their accounts in your MCC. We take specific steps to ensure you have full control over your clients Google Ads accounts from day 1.
Absolutely NOT. Rungs’ White Label PPC Management service was crafted with your company values, client experience, and inevitable success in mind. With that in mind, we offer 2 distinct options for your agency. We can 100% manage client communication on behalf of your company along with Google Ads account management, or we can strictly focus on Google Ads management and your team can speak to your clients.
By having a strategic team and processes in place we can speak to your clients on your behalf via monthly status calls and email. If your team is not knowledgeable on Google Ads then this is often the best approach as it is much more hands off for you and your team.
In an effort to stay organized we recommend that you setup a MCC account for managing your clients Google Ads accounts. We will then request access to your MCC account and be able to manage all of your clients Google Ads accounts as needed.
Yes, Rungs has been a Google Partner for several years. We have managed more than 8 figures of Google Ads spend for Ecommerce, lead generation, local service, and digital product businesses. While our area of expertise is Ecommerce, we know Google Ads like the back of our hand and can provide universal strategies to grow any Google Ads accounts in any industry.
We know what it is like for agencies to manage many diverse clients. In an effort to best serve you, we operate on a month-to-month basis for any accounts you want us to manage. This allows your agency to be flexible and scale up or down based on your needs at any given time.
Our Promise to You
Choosing the right growth partner for your ecommerce business can be a painful struggle. We aim to ease that pain by giving you just what the doctor ordered. We offer a 90 DAY PROFITABILITY GUARANTEE for select customers. Schedule your growth strategy review to find out if your business is eligible.