Rungs – Grow Your Ecommerce Business, Fast2018-09-16T18:39:50+00:00

The Ecommerce PPC Growth System

Are you sick of working with PPC managers that just don’t get your business? Are you tired of the promises and false hope of results? Could improved and more frequent communication drastically improve your overall experience? Look no further, we can help. Having worked with hundreds of ecommerce businesses across dozens of industries, we know how to help ecommerce businesses like yours grow FAST. Our Ecommerce PPC Growth System was made specifically to help companies just like yours take your business and revenues to that next level, and beyond.

Are you ready to grow your Ecommerce business?

Putting the pieces together - ecommerce growth - rungs

Consistent, Scalable Revenue Generation

Growing the revenue for your ecommerce store with Google Ads can be challenging for even the most experienced professionals. You tell us what your goals are and we’ll diligently work towards them. Look at some of the results our clients have experienced recently.

Before working with Tom & the Rungs team, our online sales were struggling. After only 30 days of working together they somehow QUADRUPLED our total online sales. It was nothing short of spectacular! We’re looking forward to working with Rungs for a long time to come.

Randall Rude

Who Do We Work With?

Who We Help

  • B2C Retailers

  • B2B Retailers

  • Wholesalers

  • Product Manufacturers

  • Established Ecommerce Brands

  • Subscription Product Retailers


  • Shopify

  • Magento

  • BigCommerce

  • WooCommerce

  • Volusion


  • Startups – $0-$5k/mo Ad Spend

  • Established Companies – $5k-$50k/mo Ad Spend

  • Enterprise Companies – $50k+/mo Ad Spend

Bing Ads Growth Partner - Rungs
Shopify Partner Google Shopping - Rungs

What Do We Do?

Google Ads & Bing Ads Ecommerce PPC Management - Rungs

Paid Search

Our paid search strategy helps companies of all shapes and sizes grow via Google Ads & Bing Ads. With paid search you have full control over what keywords trigger your ads and can structure your campaigns for profitability from the very beginning. By using robust negative keyword lists, industry leading bid strategies, and ideal campaign structures we help our clients consistently succeed via this powerful channel.

  • Branded Campaigns

  • Brands Campaigns

  • Product Category Campaigns

  • Competitor Campaigns

  • Dynamic Search Ads

  • Product Specific Campaigns

  • Wholesale & Bulk Campaigns

Google Shopping

Google Shopping is Google’s shopping comparison engine. By giving retailers of all shapes and sizes the ability to submit custom tailored product feeds the playing field has been effectively leveled. It is now possible for small and medium sized retailers to compete side-by-side with the larger retailers in many different ways.

  • Google & Bing Shopping

  • Robust Negative Keyword Funneling

  • ROAS Based Bid Adjustments

  • Product Ratings Strategy

  • Promotions Strategy

Google Shopping Red Socks - Rungs

Product Feed Management

If you’re running an eCommerce shop online you know just how important your Product Data is when it comes sales. What you may not know is just how big of a role your Product Data plays in the profitability of your Google Shopping campaigns. If you really want knock it out of the park with Shopping, the Product Data Feed submitted to Google & Bing needs to be optimized with extreme attention to detail.

  • Feed Optimization

  • Data Quality Analysis

  • Product Disapproval Troubleshooting

  • Feed Suspension Avoidance

  • We Work With Any Platform


Remarketing strategy should always be focused on from the very beginning of your adventure into paid advertising. With the proper Audiences setup and the correct targeting, you can ensure that if your customers are ever searching for the products or services your company offers, you will be the first in line. We take remarketing strategy very seriously and utilize a number of different mediums to take advantage of remarketing audiences:

  • Paid Search Ads

  • Shopping Ads

  • Display Ads

  • Dynamic Remarketing Ads

  • Youtube/Video Ads

  • Facebook Ads

Ecommerce Remarketing PPC Google Ads Bing Ads - Rungs

In-Depth Competitor Research

Working with Rungs is your competitors worst nightmare. Our strategies and tactics are built on identifying where the gaps are in the market and to do that we do significant competitor research. By knowing where your company and your competitors stand against each other we can identify your market positioning which can have a dramatic impact on revenue generation.

Dynamic, Real-time Reporting

We utilize Google Data Studio to provide transparent, dynamic, and accurate reporting to all of our clients. Our custom reporting offerings 16 data packed pages that you and your team can peel through to see just how your campaigns are performing. The reports provided to you and your team can be accessed anytime, anywhere. The report will only contain real data from your Google Ads, Google Analytics, and Bing Ads accounts so you can 100% trust the authenticity of data in the report.

Unparalleled Level of Communication

The days of emails or calls going unanswered are over.

  • 24 hour response time, Guaranteed. (but we always go faster!)

  • Organized communication process produces better long term results.

  • We ask the right questions to help your business grow.

  • We get tasks done when we say we’ll get them done.

Crazy Fast Communication - Ecommerce PPC Agency

Our Process

1. Mutual Fact Finding

As a company we focus on clients we can help in a dramatic way. By focusing on finding good fits for our skillsets we can almost guarantee exceptional client results.

2. Opportunity Analysis & Assessment

During this stage we take your goals, account standings, and market positioning into account to put together a proposal based on the opportunities we find.

3. In-Depth Onboarding & Strategy

Before any work on your account begins we perform a rigorous onboarding process and data gathering exercise. Once we have everything we need from the knowledge transfer, we will begin initial campaign builds.

4. Campaign Analysis & Management

During the first several weeks of the new campaigns being active we will be making many adjustments based on the data we acquire. This will build the foundation of your account’s future success.

5. Strategy Review & Results Reporting

We focus heavily on constant and never ending improvement as a company and on the work we do for clients. By taking this approach we are constantly reviewing your account and adjusting the strategy as needed based on the data we acquire. This data is passed along to you via robust reporting.

What To Expect: First 90 Days

Rungs - Ecommerce PPC Management Process Timeline
Step 1

Onboarding & Initial Setup:

Before any work on your account begins we perform a rigorous onboarding process and data gathering exercise. Once we have everything we need from the knowledge transfer, we will begin initial campaign builds.

Step 2

Analysis & Refinement:

During the first several weeks of the new campaigns being active we will be making may adjustments based on the data we acquire. This will establish the foundation we can build upon.

Step 3

Continued Analysis & New Tests:

At this time we may add new campaigns and start to see solid patterns in the data that we can utilize to make sound business decisions.

Step 4

Continued Optimization:

In this step we will continually optimize bid adjustments, pause poor performing keywords, and further reduce wasted spend to increase ROAS and overall profitability..

Step 5

Account Level Optimizations:

This is typically when we will implement account level adjustments such as in-depth ad schedule adjustments.

Step 6

90 Day Review:

At the 90 day mark we will review everything that has worked, notify you of what has not, and provide budget recommendations if necessary to continue scaling the account.

The 3 Channel Ecommerce Growth System

Rungs - 3 Channel Growth System

Bing Ads

  • Paid Search

  • Bing Shopping

  • Conversion & Revenue Tracking Setup

  • Remarketing

  • Ad Extensions

  • Google Analytics Data Import

Google Ads

  • Paid Search

  • Google Shopping

  • Conversion & Revenue Tracking Setup

  • Remarketing

  • Youtube Ads

  • Display Campaigns

  • Google Analytics Sync

  • Ad Extensions

Facebook Ads

  • Pixel Setup & Optimization

  • Ecommerce Audiences Setup

  • Static Ads

  • Dynamic Product Ads

  • Video Ads

  • Instagram Stories

  • Remarketing

Ready to Talk? Call Us Now




Does Rungs offer one-time campaign setups or optimizations?2018-09-22T16:01:46+00:00

Unfortunately, we do not. Our White Label PPC Management service is designed to provide initial and ongoing management for your clients. With our systems and processes this works out best for you and your clients over the short and long term.

How much should I charge my clients for PPC Management?2018-09-22T16:01:17+00:00

The majority of the agencies that we work with up-charge between 20% – 200% on top of what we charge them. You can obviously find the sweet spot based on your business, level of additional services offered by your agency, and your clients business.

Does Google Ads work best for specific types of businesses?2018-09-22T16:00:55+00:00

Google Ads can work for virtually any type of business with the right budget and a competitive product/service offering. Your client will need to have a converting website for Google Ads to have the greatest impact. Currently we do not make changes to your clients websites to optimize for conversions.

What is your pricing?2018-08-09T15:37:34+00:00

Based on your desired level of service with our PPC services and ad spend under our management, our monthly rates range from less than $1,000 to more than $30,000.

Request your account review to schedule your opportunity analysis to have Rungs identify how your account can be grown to new heights.

What reporting can I expect?2018-05-17T20:41:31+00:00

We send out weekly updates with monthly reports focused on what we’ve learned, analysis, and expected performance over the next month. Our PPC management team will also provide you with regular updates as new developments, wins, and potential issues arise.

Do you manage Google Shopping too?2018-08-09T15:38:27+00:00

Absolutely! Our PPC management team has deep rooted expertise in all things Shopping on Google Ads & Bing Ads. From analyzing your product data, optimizing and crafting your product feed, troubleshooting your Google & Bing Merchant Accounts, to providing top-of-class Shopping ad strategy based on your particular business.

Do you use automated bidding?2018-05-17T20:42:34+00:00

Yes, to a degree. As a company we do incorporate automation in certain areas to prevent wasted or excessive spend in our client’s accounts or for optimization. We use specific rule sets that are based on your specific needs and goals such as ROAS targets, CPA targets, and the like.

This is not to be confused with default Target ROAS or Target CPA bidding strategies in Google’s platform. We do NOT use these strategies as we follow the belief that the more control we have over the data, the more money we can make you as a company.

How often do we touch base?2018-05-17T20:42:57+00:00

While we provide email updates weekly with reporting updates, your PPC management team will be reachable by email with a 24 hour response time, guaranteed, during normal normal business hours. We also schedule in-depth status updates for you and your team on a monthly basis, but based on your level of service needed this can can be upgraded under certain circumstances.

What if I don’t know my goal?2018-05-17T20:43:54+00:00

This is an area where we can provide assistance. Having worked with hundreds of different types of businesses with many different goals our team will assist you in the process. By digging into your business and your profit margins we will be able to help formulate a strategy to both create goals and achieve them.

I’ve worked with agencies before and they never deliver on their promises. What makes Rungs different?2018-05-17T20:40:26+00:00

Unlike most agencies out there we have a very specific goal in mind for our clients. Success. Whether that comes from our direct efforts, our recommendations to you, or even turning you away to another vendor, our intention and mission is always to help your company succeed. Transparency is a big deal for us and with that in mind we will tell you if things are not going as planned. Sometimes companies are not quite ready for the services we offer, but we can help by pointing them in the right direction.

If there are opportunities for your account to grow we will bring them to light as soon as we notice them. By constantly looking for new opportunities we are always looking ahead at the next steps for your business.

Can you help with our product feed?2018-05-20T03:39:15+00:00

Absolutely. Google & Bing Shopping campaigns are only as effective as the product feeds submitted. If there are critical issues in the feed your Shopping campaigns will suffer. We offer product feed consulting for all clients free of charge and full product feed management as an add on service.

Do you work with international ecommerce stores?2018-08-13T14:27:45+00:00

Absolutely! We currently work with all English speaking companies in the United States, Canada, United Kingdom, and Australia. We can run English ads in other countries as well based on your company goals and needs. We also specialize in setting up Google Shopping feeds in different countries using different currency conversions. Reach out for more information as every situation is unique.

My clients are new to Google Ads. Can you set up their account?2018-09-22T15:59:05+00:00

Rungs can assist you and your clients with setting up their accounts in your MCC. We take specific steps to ensure you have full control over your clients Google Ads accounts from day 1.

Will my clients know that Rungs is managing their account?2018-09-22T15:59:34+00:00

Absolutely NOT. Rungs’ White Label PPC Management service was crafted with your company values, client experience, and inevitable success in mind. With that in mind, we offer 2 distinct options for your agency. We can 100% manage client communication on behalf of your company along with Google Ads account management, or we can strictly focus on Google Ads management and your team can speak to your clients.

By having a strategic team and processes in place we can speak to your clients on your behalf via monthly status calls and email. If your team is not knowledgeable on Google Ads then this is often the best approach as it is much more hands off for you and your team.

How does Rungs access my clients’ accounts?2018-09-22T15:59:55+00:00

In an effort to stay organized we recommend that you setup a MCC account for managing your clients Google Ads accounts. We will then request access to your MCC account and be able to manage all of your clients Google Ads accounts as needed.

Is Rungs a Google Partner?2018-09-22T16:00:16+00:00

Yes, Rungs has been a Google Partner for several years.  We have managed more than 8 figures of Google Ads spend for Ecommerce, lead generation, local service, and digital product businesses. While our area of expertise is Ecommerce, we know Google Ads like the back of our hand and can provide universal strategies to grow any Google Ads accounts in any industry.

Do you use contracts?2018-09-22T16:00:33+00:00

We know what it is like for agencies to manage many diverse clients. In an effort to best serve you, we operate on a month-to-month basis for any accounts you want us to manage. This allows your agency to be flexible and scale up or down based on your needs at any given time.

Our Promise to You

Choosing the right growth partner for your ecommerce business can be a painful struggle. We aim to ease that pain by giving you just what the doctor ordered. We offer a 90 DAY PROFITABILITY GUARANTEE for select customers. Schedule your growth strategy review to find out if your business is eligible.

90 Day Profitability Guarantee - Rungs