The common theme I constantly hear being yelled out in agony from non-profit executive directors is: we need more donors and donations!
Then it’s usually followed by legions of people espousing how to better market their organization and cause.
But herein lies the real problem: The means in which these donors are brought on board.
Let’s stop for a moment and really dig into the minds of your donors and who really cares about your cause.
Do they have thousands of dollars just lying around ready to hurl at whatever cause tickles their philanthropic fancy?
Do they typically make large expenditures in general?
The general answer here is NO. Most people, or the vast majority, don’t have oodles of spare cash just lying around to give away. Even if it’s a cause they really believe in and want to help!
So what are you to do to allow them to help without having to make a huge financial commitment right this second?
As Desmond Tutu once wisely said:
“There is only one way to eat an elephant: one bite at a time.”
And that’s exactly what you need to do to facilitate the transaction for your donors.
And it’s your duty to serve those small bites up to your prospective donors on a silver platter so they can easily donate quickly, easily, consistently, and on financial terms that work best for them.
If you take a look around the landscape at some of the larger NGO’s, they all have a similar approach.
You can donate daily, weekly, bi-weekly, or monthly.
Someone donating $1/day is providing more support than someone spending $200/year.
Someone donating $10/week is providing more support than someone spending $400/year.
Someone donating $30/bi-weekly is providing more support than someone spending $600/year
Someone donating $100/month is providing more support than someone spending $1000/year
And the best part is this: you can structure these plans very easily right on your website to work with Paypal so long as you’re using a flexible Content Management System such as WordPress.
You can also use powerful tools such as Paypal Donate Pro For WordPress to be able to really get the most functionality out of your landing page to make things as easy as possible for your supporters to help out.
So get out there, and really start testing out different strategies in your market to see what works best and what gets your supporters to engage the most effectively.