The Ecommerce PPC Growth System2018-10-14T19:58:35+00:00

The Ecommerce PPC Growth System

The success of your store is determined by a few simple numbers.

  • How much did you spend?
  • How much did you make?
  • How much of that is profit?

Are you currently crafting your PPC advertising strategy around these super important metrics? If not, you could be wasting more than 50% of your ad budget on poor performing keywords or products. Or worse, wasting ad budget on irrelevant clicks.

Q4 is almost here and your Google Ads need to be pumping on all cylinders to finish the year strong. Take a few minutes to see where you can save money and expose revenue generating opportunities.

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Bing Ads Growth Partner - Rungs
Shopify Partner Google Shopping - Rungs

Google Ads

  • Paid Search

  • Google Shopping

  • Conversion & Revenue Tracking Setup

  • Remarketing

  • Youtube Ads

  • Display Campaigns

  • Google Analytics Sync

  • Ad Extensions

  • Product Feed Optimization & Management

Bing Ads

  • Paid Search

  • Bing Shopping

  • Conversion & Revenue Tracking Setup

  • Remarketing

  • Ad Extensions

  • Google Analytics Data Import

Facebook Ads

  • Pixel Setup & Optimization

  • Ecommerce Audiences Setup

  • Static Ads

  • Dynamic Product Ads

  • Video Ads

  • Remarketing

Real Results. Real Fast.

Consistent, Scalable Revenue Generation

Growing the revenue for your ecommerce store with Google Ads can be challenging for even the most experienced professionals. You tell us what your goals are and we’ll diligently work towards them. Look at some of the results our clients have experienced recently.

Who Do We Work With?

Who We Help

  • B2C Retailers

  • B2B Retailers

  • Wholesalers

  • Product Manufacturers

  • Established Ecommerce Brands

  • Subscription Product Retailers

Platforms

  • Shopify

  • Magento

  • BigCommerce

  • WooCommerce

  • Volusion

Lifecycle

  • Startups – $0-$5k/mo Ad Spend

  • Established Companies – $5k-$50k/mo Ad Spend

  • Enterprise Companies – $50k+/mo Ad Spend

What To Expect: First 90 Days

Rungs - Ecommerce PPC Management Process Timeline
Step 1

Onboarding & Initial Setup:

Before any work on your account begins we perform a rigorous onboarding process and data gathering exercise. Once we have everything we need from the knowledge transfer, we will begin initial campaign builds.

Step 2

Analysis & Refinement:

During the first several weeks of the new campaigns being active we will be making many adjustments based on the data we acquire. This will establish the foundation we can build upon.

Step 3

Continued Analysis & New Tests:

At this time we may add new campaigns and start to see solid patterns in the data that we can utilize to make sound business decisions.

Step 4

Continued Optimization:

In this step we will continually optimize bid adjustments, pause poor performing keywords, and further reduce wasted spend to increase ROAS and overall profitability..

Step 5

Account Level Optimizations:

This is typically when we will implement account level adjustments such as in-depth ad schedule adjustments.

Step 6

90 Day Review:

At the 90 day mark we will review everything that has worked, notify you of what has not, and provide budget recommendations if necessary to continue scaling the account.

Our Promise to You

Choosing the right growth partner for your ecommerce business can be a painful struggle. We aim to ease that pain by giving you just what the doctor ordered. We offer a 90 DAY PROFITABILITY GUARANTEE for select customers. Schedule your growth strategy review to find out if your business is eligible.

90 Day Profitability Guarantee - Rungs

The Ecommerce PPC Growth System

Most ecommerce companies are spending more than 40% of their ad spend on WASTED CLICKS. This can be caused by the following areas:

  • Poor keyword targeting
  • Missing negative keywords
  • Inconsistent tracking & analytics
  • Lacking of mission critical account optimizations such as Ad Schedule & Device.

This can result in higher spending accounts spending more than $10,000 per month on irrelevant clicks! The good news is we have seen it all before and have turned even the poorest performing accounts around.

Schedule your discovery call below to see if your company would be a good fit for our services:


What to Expect:

By getting to know your business, your goals, your market, your competitors, and your required metrics for growth, our growth strategists can effectively map out what opportunities are available for your business. By simultaneous reducing wasted ad spend and capitalizing on growth opportunities your business will be in a position to blast off to new heights. Our Opportunity Analysis covers the following areas:

  • Are you making the most of your Google Shopping campaigns?
  • Are there missed opportunities in Paid Search?
  • Are you capitalizing on all potential Remarketing opportunities?
  • Are your Text Ads properly optimized with multiple variations?
  • Where are your competitors focusing their efforts?

What you can expect from your Ecommerce PPC Growth Strategy Review:

  • Areas in your account that are bleeding money via wasted ad spend.
  • Actionable changes you can make IMMEDIATELY to improve your ROI.
  • Opportunities that can be capitalized on to create consistent, long-term growth.
  • Knowledge transfer from ecommerce growth specialists who KNOW what your business needs to grow and succeed.
  • A feeling a relief to know the true standing of your ad account.

Schedule your Growth Strategy Review today!

Before working with Tom & the Rungs team, our online sales were struggling. After only 30 days of working together they somehow QUADRUPLED our total online sales. It was nothing short of spectacular! We’re looking forward to working with Rungs for a long time to come.

Randall Rude

FAQ

Do you use automated bidding?2018-05-17T20:42:34+00:00

Yes, to a degree. As a company we do incorporate automation in certain areas to prevent wasted or excessive spend in our client’s accounts or for optimization. We use specific rule sets that are based on your specific needs and goals such as ROAS targets, CPA targets, and the like.

This is not to be confused with default Target ROAS or Target CPA bidding strategies in Google’s platform. We do NOT use these strategies as we follow the belief that the more control we have over the data, the more money we can make you as a company.

How often do we touch base?2018-05-17T20:42:57+00:00

While we provide email updates weekly with reporting updates, your PPC management team will be reachable by email with a 24 hour response time, guaranteed, during normal normal business hours. We also schedule in-depth status updates for you and your team on a monthly basis, but based on your level of service needed this can can be upgraded under certain circumstances.

What if I don’t know my goal?2018-05-17T20:43:54+00:00

This is an area where we can provide assistance. Having worked with hundreds of different types of businesses with many different goals our team will assist you in the process. By digging into your business and your profit margins we will be able to help formulate a strategy to both create goals and achieve them.

I’ve worked with agencies before and they never deliver on their promises. What makes Rungs different?2018-05-17T20:40:26+00:00

Unlike most agencies out there we have a very specific goal in mind for our clients. Success. Whether that comes from our direct efforts, our recommendations to you, or even turning you away to another vendor, our intention and mission is always to help your company succeed. Transparency is a big deal for us and with that in mind we will tell you if things are not going as planned. Sometimes companies are not quite ready for the services we offer, but we can help by pointing them in the right direction.

If there are opportunities for your account to grow we will bring them to light as soon as we notice them. By constantly looking for new opportunities we are always looking ahead at the next steps for your business.

Can you help with our product feed?2018-05-20T03:39:15+00:00

Absolutely. Google & Bing Shopping campaigns are only as effective as the product feeds submitted. If there are critical issues in the feed your Shopping campaigns will suffer. We offer product feed consulting for all clients free of charge and full product feed management as an add on service.

What is your pricing?2018-08-09T15:37:34+00:00

Based on your desired level of service with our PPC services and ad spend under our management, our monthly rates range from less than $1,000 to more than $30,000.

Request your account review to schedule your opportunity analysis to have Rungs identify how your account can be grown to new heights.

What reporting can I expect?2018-05-17T20:41:31+00:00

We send out weekly updates with monthly reports focused on what we’ve learned, analysis, and expected performance over the next month. Our PPC management team will also provide you with regular updates as new developments, wins, and potential issues arise.

Do you manage Google Shopping too?2018-08-09T15:38:27+00:00

Absolutely! Our PPC management team has deep rooted expertise in all things Shopping on Google Ads & Bing Ads. From analyzing your product data, optimizing and crafting your product feed, troubleshooting your Google & Bing Merchant Accounts, to providing top-of-class Shopping ad strategy based on your particular business.

Do you work with international ecommerce stores?2018-08-13T14:27:45+00:00

Absolutely! We currently work with all English speaking companies in the United States, Canada, United Kingdom, and Australia. We can run English ads in other countries as well based on your company goals and needs. We also specialize in setting up Google Shopping feeds in different countries using different currency conversions. Reach out for more information as every situation is unique.